Matt Shore, Founder

I am a Performance Coach, Personal Trainer, Online Coach, Mentor, Educator and Mountain Leader. I have been coaching people from all walks of life for over 20 years.

As a lifelong competitive athlete I have competed to high levels in Swimming, Cycle Road Racing, Mountain Biking, Powerlifting, Running, Strongman and Special Forces based Extreme Endurance races.

My style has been developed through experience in these disciplines and in crossing the boundaries that lie between them.